Client
Website
Deliverables
  • Strategy, Idea and Concept
  • Web Design and Development
  • Animation and Content
  • Hosting Setup & Management
  • Domain Services
Project

The Global Myopia Centre was an idea born when working with the Brien Holden Vision Institute and their research into Myopia. It is a place where everything about Myopia could be housed and be referenced by everyone around the world. It includes the Myopia Calculator and The Myopia Guidelines developed by Professor Padmaja Sankaridurg.

International Myopia Experts from around the globe would submit different articles on chosen Myopia topics that each would specialises in.

These were published every two weeks, along with conference event updates and scientific publications.

Myopia – A 21st Century Public Health Issue

The mission was to provide insights, news and solutions to tackle and reverse the escalating myopia trend. The online portal features educational tools and resources for the eye care community.

Every month there was a specific article under the topic Myopia in Focus. This would feature a short animation that would sumarise the article. We created this using a storybord and Vyond accompanied by a paid actor. You can see an example of one of these short videos below.

"Every seven year-old child when going to school, should take along a
certificate from an optometrist, and say, ‘I’m ok, I can see’."

The late Professor Brien Holden
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INCAPISCA™ has been given permission to use all assets for the Global Myopia Centre.
All other copyrights and trademarks are the property of their respective owners.